Copywriting

 
 

Here are select pieces of work showcasing examples where I use language to simplify and humanise the experience for our users.

  • UI copy

  • UI simplification

  • Release sliders

 

UI copy

Example 01

In this example, the initial copy was written by the Program Manager, and edited by the legal & marketing teams (in red).

Example_01 Before.png
 
 

Example 02

Example_02 Before.png
 
Example_02 After.png
 

Example 03

 
Example_03 After.png
 
 

UI simplification / “VENDOR SURPLUS” feature

I collaborated with the Business Analyst and Product Owner of the squad to understand how the feature works in order to redesign and rewrite the copy for the UI.

BEFORE

BEFORE

AFTER

AFTER

 
 

Release sliders

These are promotional pop up release sliders I create for product releases. I’m responsible for copywriting, conceptualising the visuals, and publishing the sliders. I send my sketches to the graphic designer who then creates the images. I aim to capture the gist of the feature when conveying the message in the copy & the visuals.

image010 (2).png